PUBLIC RELATIONS AND MARKETING
Which is which? Simple: PR is not part of marketing – and therefore not part of your marketing strategy. However, a strategic linking of marketing and PR does provide the most powerful approach to communication and interaction with the target groups. With good PR, not only do we define the message, we also organise the translation into the right media channels. In this way, a desired and consistent image is experienced by the target group. This visibility leads to a first step of a structured (new) customer relationship.
MEDIA ATTENTION THROUGH PUBLIC RELATIONS
DelanoPR recognises news in organisations which you can use to get media attention. The resulting articles are read much more and better and are permanently credible. This is the first step in building a structured (first) customer relationship.
AND WHAT IS THE RELATIONSHIP BETWEEN PUBLIC RELATIONS AND BRANDING?
… PR is about creating visibility and recognition.
… Marketing is to interest customers in….
… Branding is creating a predefined image with visibility.
It is visibility that is the crucial factor here.
In order to boost your marketing and correct branding, our periodic PR support is ideally suited. We deploy resources during the support, such as strategically planned Big Brand Moments raimed at the media and recognise PR opportunities in our daily contact with journalists. Read more about our periodic PR support here.
Jennifer Delano during her Big Brand Moment for her own book promotion – interview for Hart van Nederland (SBS6)